Discounting
the economy.
Cashing in
on families.

Case Studies

Challenge: Bob Evans was underperforming with families, leaving $62 million on the table annually.

Solution: By creating and activating a consistent, strategic kids-eat-free promotion during an economic downturn, we encouraged first-time visitation for value-conscious customers and increased frequency of current customers on a traditionally slow night for the concept.

Result: Week over week revenue increased 9% during the first eight weeks of the promotion and the overall dinner daypart saw a slight increase due to the family night halo.