Challenge: AMC’s KidsPack® was off brand, had high spill rates and was difficult to carry.
Solution: C3 proposed switching the format from a tray to a box so kids could be trusted carrying it without parent intervention. We also created a new character set inspired by AMC’s refreshed brand.
Result: AMC reported fewer spills and quicker clean up times. The packaging itself was featured on Good Morning, America as an example of a healthy kids’ portions size.